Year / 2020
Comercials / Product design
This is our set of recent projects for furniture designer Neil David from the Netherlands. In this case, we used only studio lights, simple background and minimum details. Nonetheless, we switched focus from background to furniture. And specifically to details of furniture to create a perfect product design presentation. For example, if you look at these pictures attentive – you can notice that each texture made with micro details, scratches, with their unique properties. By the same token, we have perfect composition emphasized with the light and soft shadow. In conclusion, we’ve got a set of minimalistic presentation design which demonstrates the product fully. And that’s what is necessary when you a customer or developer it’s a communication. In other words, we can paraphrase as “the most important to both sides to understand everything clearly”. For customers, it’s functionality, material, details, and the impression of the product.
Moreover, the designer as Neil David always cares about customers and thinks about every detail. And one of the most significant things that he thinks about how to make it better. According to this, presentation design is communication between both sides. A good presentation design can make the product more successful and understandable. Even if it’s minimalism or something more complicated. Initially, we should be attentive to the product and then to everything around. Sometimes, just small details make design exquisite and attractive. Besides that, our life made from ordinary details, but when we look at it together – we see it integral, as a completed story. For that reason, periodically, we come back to simplicity in our works. Because it’s a base for every work, and also that focuses us on important things.
Designed by / OUUM STUDIO
3D Designers / Yarko Kushta