This is our first 3d animation in collaboration with Nortstudio for a bench “Urban shapes.” In this case, we’ve been trying to show functionality for this product completely. That’s why we decided to make it in the bubble gum atmosphere, to explain the types of blocks in this incredible construction.
Ab initio, we have a simple product in minimalistic space, but then, suddenly it becomes full of bubbles as if they were born in the holes. And then they became flying around like butterflies. Then our bench flies up from the push and decomposes into parts as those bubbles. And in the end, it packs together again but differently to show the customers how useful this product is. Moreover, it’s a brilliant idea for product design to enjoy an opportunity to be modified by the customer. Because of the future where we move for supposing to be more comfortable and flexible for humanity. And the stuff which we use also supposed to be more useful sometimes could be transformed under each person’s needs.
And not the last thing, of course, it’s a well-designed attractive product with the colorful minimalistic and in the same way creative forms.
As a result, bench animation was a challenge for us to check our possibilities. And we’ve done it, successfully. The sound design was made by one musician in our team Yuriy Beganskiy. The sound leads and emphasizes all this aesthetic movement from the beginning to the end in its simplicity and fullness. Furthermore, the light leads al this composition too, when the angle of light changes.
Designed by / OUUM STUDIO
3D Designers / Yarko Kushta
Sound design / Yuriy Behanskiy