Year / 2017
BENDED CONCRETE FORMS
Enso table is our OUUM CGI work for Neal Aronowitz. Good design is simple for the viewer, but from the other side, it’s complicated. Therefore a user can see and feel it only as something that is not disturbing or makes us nervous. Moreover, good design is understandable, because each detail has its place, function, and made for being invisible and usable. That’s what furniture design from Neal Aronowitz is. Undoubtedly, he is in love with details, materials, and texture, but besides that, he always thinks about unusual forms, how material works, how practical and usable this product is. According to his product, we developed several presentations in different spaces. Consequently, you can see a series of tables made from concrete which looks like a banded shape.
Everybody knows concrete is not flexible material, but Neal has challenged himself to create something simple and difficult from the other side.
We tried to continue his design in achromatic spaces to emphasize the texture of concrete and elegant shapes for Enso table.
As a result, we reached exquisite and quiet feelings, which focus us on something that matters. Because only in silence we can hear ourselves. Therefore simplicity is important. Less noise around makes us more sensitive and attentive. Fewer colors, forms, and texture is a pleasure for our eyes and mind as meditation.
But it’s not an absence, it is even more than presence. In other words, the product which we choose fills our life. Sometimes it gets all our attention, but sometimes it makes for us the space to think to feel and to understand what exactly we want. We never know what is behind that thing we use. We can follow our feelings and look at where they lead us.
Designed by / OUUM STUDIO
3D Designers / Yarko Kushta